Feng Shen

Feng Shen

Saint Joseph's University - Philadelphia / United States
Business & Management / Marketing
AD Scientific Index ID: 5270477
person_outline Feng Shen's MOST POPULAR ARTICLES
1-) Decoding neural responses to emotion in television commercials: an integrative study of self-reporting and fMRI measuresF Shen, JD MorrisJournal of Advertising Research 56 (2), 193-204, 2016742016
2-) Does the Opportunity–Propensity Framework predict the early mathematics skills of low-income pre-kindergarten children?AH Wang, F Shen, JP ByrnesContemporary Educational Psychology 38 (3), 259-270, 2013732013
3-) Perceived fit and deal framing: the moderating effect of perceived fit on sales promotions in line and brand extensionsF ShenJournal of Product & Brand Management 23 (4/5), 295-303, 2014272014
4-) Information congruity in scarcity appeal: A structural equation modeling study of time-limited promotionsF ShenJournal of Marketing Communications 22 (2), 135-154, 2016272016
5-) Informational/Transformational appeals in political advertising: An analysis of the advertising strategies of 2010 US gubernatorial campaignsF ShenJournal of Nonprofit & Public Sector Marketing 24 (1), 43-64, 2012172012