Fengxia Zhu

Fengxia Zhu

Cleveland State University - Cleveland / United States
Business & Management / Marketing
AD Scientific Index ID: 5218573
person_outline Fengxia Zhu's MOST POPULAR ARTICLES
1-) Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from ChinaF Zhu, Z Wei, Y Bao, S ZouInternational Business Review 28 (6), 101594, 2019412019
2-) Launching reverse-innovated product from emerging markets to MNC’s home market: A theoretical framework for MNC’s decisionsF Zhu, S Zou, H XuInternational Business Review 26 (1), 156-163, 2017252017
3-) The path of support-to-sales: mediating role of seller collaborative information exchange in social commerceL Chen, F Zhu, M MantralaEuropean Journal of Marketing 55 (2), 363-384, 2021222021
4-) Seller information sharing in online marketplacesL Chen, F ZhuJournal of Marketing Management 37 (11-12), 1191-1218, 2021212021
5-) Seller creative selling in social commerceL Chen, F Zhu, M Mantrala, N WangInternational Journal of Advertising 40 (2), 272-291, 2021182021