Fengyan Cai

Fengyan Cai

Shanghai Jiao Tong University - Shanghai / China
Economics & Econometrics / Economics
AD Scientific Index ID: 722992
上海交通大学 SJTU
person_outline Fengyan Cai's MOST POPULAR ARTICLES
1-) Making your online voice loud: the critical role of WOM informationM Huang, F Cai, ASL Tsang, N ZhouEuropean Journal of Marketing, 20112892011
2-) OverearningCK Hsee, J Zhang, CF Cai, S ZhangPsychological science 24 (6), 852-859, 2013862013
3-) Boomerang effects of low price discounts: How low price discounts affect purchase propensityF Cai, R Bagchi, DK GauriJournal of Consumer Research 42 (5), 804-816, 2016522016
4-) The effect of location on price estimation: Understanding number–location and number–order associationsF Cai, H Shen, MK HuiJournal of Marketing Research 49 (5), 718-724, 2012672012
5-) The impact of mortality salience on the relative effectiveness of donation appealsF Cai, RS Wyer JrJournal of Consumer Psychology 25 (1), 101-112, 2015502015