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Flora Gu
Hong Kong Polytechnic University - Kowloon / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 392614
香港理工大學
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Flora Gu's MOST POPULAR ARTICLES
1-)
When Does Guanxi Matter? Issues of Capitalization and Its Dark SidesFF Gu, K Hung, DK TseJournal of marketing 72 (4), 12-28, 20088492008
2-)
Online influencer marketingFF Leung, FF Gu, RW PalmatierJournal of the Academy of Marketing Science, 1-26, 20222702022
3-)
A social institutional approach to identifying generation cohorts in China with a comparison with American consumersKH Hung, FF Gu, CKB YimJournal of international business studies 38 (5), 836-853, 20072342007
4-)
Influencer marketing effectivenessFF Leung, FF Gu, Y Li, JZ Zhang, RW PalmatierJournal of marketing 86 (6), 93-115, 20222472022
5-)
When does FDI matter? The roles of local institutions and ethnic origins of FDIDT Wang, FF Gu, KT David, CKB YimInternational business review 22 (2), 450-465, 20131722013
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