Flora Gu

Flora Gu

Hong Kong Polytechnic University - Kowloon / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 392614
香港理工大學
person_outline Flora Gu's MOST POPULAR ARTICLES
1-) When Does Guanxi Matter? Issues of Capitalization and Its Dark SidesFF Gu, K Hung, DK TseJournal of marketing 72 (4), 12-28, 20088492008
2-) Online influencer marketingFF Leung, FF Gu, RW PalmatierJournal of the Academy of Marketing Science, 1-26, 20222702022
3-) Influencer marketing effectivenessFF Leung, FF Gu, Y Li, JZ Zhang, RW PalmatierJournal of marketing 86 (6), 93-115, 20222882022
4-) A social institutional approach to identifying generation cohorts in China with a comparison with American consumersKH Hung, FF Gu, CK YimJournal of international business studies 38, 836-853, 20072642007
5-) When does FDI matter? The roles of local institutions and ethnic origins of FDIDT Wang, FF Gu, KT David, CKB YimInternational business review 22 (2), 450-465, 20131782013