Florian Lückenbach

Florian Lückenbach

Hochschule (Fachhochschule) Koblenz - Koblenz / Germany
Business & Management / Strategic Management
AD Scientific Index ID: 4706985
Koblenz University of Applied Sciences
person_outline Florian Lückenbach's MOST POPULAR ARTICLES
1-) Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual modelHJ Schmidt, C Baumgarth, KP Wiedmann, F LückenbachSocial Business 5 (2), 131-155, 2015312015
2-) To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship OrganizationsF Lückenbach, C Baumgarth, HJ Schmidt, J HenselerCogent business & management 6 (1), 1647820, 2019212019
3-) Building brand meaning in social entrepreneurship organizations: the social impact brand modelF Lückenbach, HJ Schmidt, J HenselerJournal of Brand Management 30 (3), 207-226, 202362023
4-) Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship …F Lückenbach, C Baumgarth, HJ Schmidt, J HenselerGlobal Brand Conference 2016, 1-12, 201662016
5-) Designing social entrepreneurial brand meaningF Lückenbach, HJ SchmidtInternational Conference on Marketing and Design: Intersections and Challenges, 20182018