Florian V Wangenheim

Florian V Wangenheim

Eidgenössische Technische Hochschule ETH Zürich - Zürich / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 1110848
Swiss Federal Institute of Technology ETH Zurich
person_outline Florian V Wangenheim's MOST POPULAR ARTICLES
1-) The chain from customer satisfaction via word-of-mouth referrals to new customer acquisitionT BayónJournal of the Academy of Marketing Science 35 (2), 233-249, 20075532007
2-) The effect of word of mouth on services switching: Measurement and moderating variablesFV Wangenheim, T BayónEuropean Journal of Marketing, 20045372004
3-) Demystifying AI: What digital transformation leaders can teach you about realistic artificial intelligenceJKU Brock, F Von WangenheimCalifornia management review 61 (4), 110-134, 20194692019
4-) High tech and high touch: a framework for understanding user attitudes and behaviors related to smart interactive servicesNV Wünderlich, FV Wangenheim, MJ BitnerJournal of Service research 16 (1), 3-20, 20134812013
5-) Artificial intelligence and marketing: Pitfalls and opportunitiesA De Bruyn, V Viswanathan, YS Beh, JKU Brock, F Von WangenheimJournal of Interactive Marketing 51 (1), 91-105, 20204792020