Florian Zettelmeyer

Florian Zettelmeyer

Northwestern University - Evanston / United States
Business & Management / Marketing
AD Scientific Index ID: 836564
person_outline Florian Zettelmeyer's MOST POPULAR ARTICLES
1-) Are consumers myopic? Evidence from new and used car purchasesMR Busse, CR Knittel, F ZettelmeyerAmerican Economic Review 103 (1), 220-56, 20135432013
2-) Internet car retailingFS Morton, F Zettelmeyer, J Silva‐RissoThe Journal of Industrial Economics 49 (4), 501-519, 20015082001
3-) The strategic positioning of store brands in retailer–manufacturer negotiationsF Scott Morton, F ZettelmeyerReview of industrial organization 24 (2), 161-194, 20044622004
4-) Expanding to the Internet: Pricing and communications strategies when firms compete on multiple channelsF ZettelmeyerJournal of marketing Research 37 (3), 292-308, 20004722000
5-) $1,000 cash back: The pass-through of auto manufacturer promotionsM Busse, J Silva-Risso, F ZettelmeyerAmerican Economic Review 96 (4), 1253-1270, 20063132006