Francesca Sotgiu

Francesca Sotgiu

VU University of Amsterdam - Amsterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1803183
Vrije Universiteit Amsterdam
person_outline Francesca Sotgiu's MOST POPULAR ARTICLES
1-) The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric FactorsA Babić Rosario, F Sotgiu, K de Valck, THA BijmoltJournal of Marketing Research, 296-318, 201610012016
2-) Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluationA Babić Rosario, K De Valck, F SotgiuJournal of the Academy of Marketing Science 48, 422-448, 20202392020
3-) Consumer Effects of Front-of-Package Nutrition Labeling: An Interdisciplinary Meta-AnalysisI Ikonen, F Sotgiu, A Aydinli, P VerleghJournal of the Academy of Marketing Science, 20202312020
4-) The evolution of marketing channel research domains and methodologies: an integrative review and future directionsM Krafft, O Goetz, M Mantrala, F Sotgiu, S TillmannsJournal of retailing 91 (4), 569-585, 20151602015
5-) A Meta-Analysis of the Effects of Brand Owned Social Media on Social Media Engagement and SalesG Liadeli, F Sotgiu, PWJ VerleghJournal of Marketing 87, 406–427, 2023832023