Francis Buttle

Francis Buttle

Macquarie University - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 164
person_outline Francis Buttle's MOST POPULAR ARTICLES
1-) Customer Relationship Management: Concepts, Applications and TechnologiesDD Prior, F Buttle, S MaklanTaylor & Francis, 20244009*2024
2-) SERVQUAL: Review, Critique, Research AgendaF ButtleEuropean Journal of Marketing 30 (1), 8-32, 199639121996
3-) Word of Mouth: Understanding and Managing Referral MarketingFA ButtleJournal of Strategic Marketing 6 (3), 241-254, 199820931998
4-) Relationship MarketingF ButtleRelationship Marketing: Theory and Practice, Paul Chapman Publishing, London …, 19961149*1996
5-) Assessing Relationship QualityP Naudé, F ButtleIndustrial Marketing Management 29 (4), 351-361, 20007742000