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Francisco Guzman
AD Scientific Index 2024
Business & Management / Marketing
University of North Texas - Denton / United States
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Francisco Guzman's MOST POPULAR ARTICLES
1-)
Gestión de destinos turísticos sosteniblesJF VallsGrupo Planeta (GBS), 20045212004
2-)
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand ManagementC Veloutsou, F GuzmanJournal of Product & Brand Management 26 (1), 2-12, 20173082017
3-)
A consumer-perceived consumer-based brand equity scaleS Baalbaki, F GuzmánJournal of Brand Management 23, 229-251, 20163062016
4-)
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory studyK Cowan, F GuzmanJournal of business research 117, 683-693, 20202112020
5-)
A political candidate\'s brand image scale: Are political candidates brands?F Guzmán, V SierraJournal of Brand Management 17, 207-217, 20091672009
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