Francisco Guzman

Francisco Guzman

University of North Texas - Denton / United States
Business & Management / Marketing
AD Scientific Index ID: 1449253
person_outline Francisco Guzman's MOST POPULAR ARTICLES
1-) Gestión de destinos turísticos sosteniblesJF VallsGrupo Planeta (GBS), 20045212004
2-) The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand ManagementC Veloutsou, F GuzmanJournal of Product & Brand Management 26 (1), 2-12, 20173222017
3-) A consumer-perceived consumer-based brand equity scaleS Baalbaki, F GuzmánJournal of Brand Management 23, 229-251, 20163222016
4-) How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory studyK Cowan, F GuzmanJournal of business research 117, 683-693, 20202472020
5-) A political candidate\'s brand image scale: Are political candidates brands?F Guzmán, V SierraJournal of Brand Management 17, 207-217, 20091712009