Franck Celhay

Franck Celhay

Montpellier Business School - Montpellier / France
Business & Management / Marketing
AD Scientific Index ID: 925186
Grande Ecole de Commerce de Montpellier
person_outline Franck Celhay's MOST POPULAR ARTICLES
1-) Package graphic design: Investigating the variables that moderate consumer response to atypical designsF Celhay, JF TrinquecosteJournal of Product Innovation Management 32 (6), 1014-1032, 20151172015
2-) Is less more or a bore? Package design simplicity and brand perception: an application to ChampagneM Favier, F Celhay, G Pantin-SohierJournal of Retailing and Consumer Services 46, 11-20, 2019702019
3-) Food packages and communication through typeface design: The exoticism of exotypesF Celhay, J Boysselle, J CohenFood Quality and Preference 39, 167-175, 2015662015
4-) What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codesF Celhay, H RemaudFood Quality and Preference 65, 129-145, 2018812018
5-) Package graphic design and communication across cultures: An investigation of Chinese consumers\' interpretation of imported wine labelsF Celhay, P Cheng, J Masson, W LiInternational Journal of Research in Marketing 37 (1), 108-128, 2020782020