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Frank Jacob
AD Scientific Index 2024
Business & Management / Marketing
ESCP Business School - / France
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Frank Jacob's MOST POPULAR ARTICLES
1-)
Measuring the degree of corporate social media use T Aichner, F Jacob International Journal of market research 57 (2), 257-276, 2015 5432015
2-)
The transition from product to service in business markets: An agenda for academic inquiry F Jacob, W Ulaga Industrial marketing management 37 (3), 247-253, 2008 4302008
3-)
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions J Reichelt, J Sievert, F Jacob Journal of Marketing Communications 20 (1-2), 65-81, 2014 3772014
4-)
Produktindividualisierung: Ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-BereichF JacobSpringer-Verlag, 20132292013
5-)
Preparing industrial suppliers for customer integrationF JacobIndustrial Marketing Management 35 (1), 45-56, 20061772006
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