Frank R Kardes

Frank R Kardes

University of Cincinnati - Cincinnati / United States
Business & Management / Marketing
AD Scientific Index ID: 1772939
person_outline Frank R Kardes's MOST POPULAR ARTICLES
1-) On the Automatic Activation of AttitudesRH Fazio, DM Sanbonmatsu, MC Powell, FR KardesJournal of Personality and Social Psychology 50 (2), 229-238, 19866843*1986
2-) Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspectivePM Herr, FR Kardes, J KimJournal of consumer research 17 (4), 454-462, 199136291991
3-) The role of customer gratitude in relationship marketingRW Palmatier, CB Jarvis, JR Bechkoff, FR KardesJournal of marketing 73 (5), 1-18, 20099802009
4-) Consumer behaviorFR Kardes, ML Cronley, TW ClineSouth-Western, Cengage Learning, 20118302011
5-) Consumer inference: A review of processes, bases, and judgment contextsFR Kardes, SS Posavac, ML CronleyJournal of consumer psychology 14 (3), 230-256, 20047572004