Frank Van Meurs

Frank Van Meurs

Radboud University - Nijmegen / Netherlands
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1804147
Radboud Universiteit
person_outline Frank Van Meurs's MOST POPULAR ARTICLES
1-) English in Dutch commercials: Not understood and not appreciatedM Gerritsen, H Korzilius, F Van Meurs, I GijsbersJournal of advertising research 40 (4), 17-31, 20002722000
2-) English in product advertisements in Belgium, France, Germany, the Netherlands and SpainM Gerritsen, C Nickerson, A Van Hooft, F Van Meurs, U Nederstigt, ...World Englishes 26 (3), 291-315, 20072212007
3-) English or a local language in advertising? The appreciation of easy and difficult English slogans in the NetherlandsJ Hornikx, F Van Meurs, A de BoerThe Journal of Business Communication (1973) 47 (2), 169-188, 20102092010
4-) English in product advertisements in non-English-speaking countries in Western Europe: Product image and comprehension of the textM Gerritsen, C Nickerson, A Van Hooft, F Van Meurs, H Korzilius, ...Journal of Global Marketing 23 (4), 349-365, 20101312010
5-) The effectiveness of foreign-language display in advertising for congruent versus incongruent productsJ Hornikx, F van Meurs, RJ HofJournal of International Consumer Marketing 25 (3), 152-165, 20131192013