Franklin Shaddy

Franklin Shaddy

University of California Los Angeles - Los Angeles / United States
Business & Management / Marketing
AD Scientific Index ID: 5955589
University of California
person_outline Franklin Shaddy's MOST POPULAR ARTICLES
1-) Price promotions cause impatienceF Shaddy, L LeeJournal of Marketing Research 57 (1), 118-133, 2020552020
2-) Deciding who gets what, fairlyF Shaddy, AK ShahJournal of Consumer Research 45 (4), 833-848, 2018552018
3-) Seller beware: How bundling affects valuationF Shaddy, A FishbachJournal of Marketing Research 54 (5), 737-751, 2017552017
4-) Trade-offs in choiceF Shaddy, A Fishbach, I SimonsonAnnual Review of Psychology 72 (1), 181-206, 2021432021
5-) Eyes on the prize: The preference to invest resources in goals over means.F Shaddy, A FishbachJournal of personality and social psychology 115 (4), 624, 2018162018