Franklyn Manu

Franklyn Manu

Ghana Institute of Management and Public Administration - Accra / Ghana
Business & Management / Marketing
AD Scientific Index ID: 97850
Ghana Asoɛe a Ɛhwɛ Adwumayɛ ne Ɔmanfoɔ So
person_outline Franklyn Manu's MOST POPULAR ARTICLES
1-) Innovation, marketing strategy, environment, and performance Journal of business Research 35 (1), 79-91, 1996
2-) Innovation orientation, environment and performance: A comparison of US and European markets Journal of International Business Studies 23, 333-359, 1992
3-) Country-of-destination and export marketing strategy: a study of US exporters Journal of Global Marketing 8 (3-4), 171-190, 1995
4-) Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana Journal of Consumer Marketing 38 (1), 15-26, 2021
5-) Positioning strategies for B2B service markets Industrial Marketing Management 106, 405-419, 2022