Franziska Krause Geb Metz

Franziska Krause Geb Metz

European Business School Schloss Reichartshausen - Oestrich-Winkel / Germany
Business & Management / Marketing
AD Scientific Index ID: 4809074
EBS University of Business and Law
person_outline Franziska Krause Geb Metz's MOST POPULAR ARTICLES
1-) One-of-a-kind products: Leveraging strict uniqueness in mass customization International Journal of Research in Marketing, 2023
2-) Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis Journal of Business Research 186, 114991, 2025
3-) Understanding Consumer Self-Design Abandonment: A Dynamic Perspective Journal of Marketing, 00222429231183977, 2024
4-) As if the Product is Already Mine: How Augmented Reality Improves the Digital Product Presentation. Transfer: Zeitschrift für Kommunikation & Markenmanagement 66 (2), 2020