Fred Langerak

Eindhoven University of Technology - Eindhoven / Netherlands

Business & Management / Business Administration

AD Scientific Index ID: 4365195

Technische Universiteit Eindhoven

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Fred Langerak's MOST POPULAR ARTICLES

1-) The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performanceF Langerak, EJ Hultink, HSJ RobbenJournal of Product Innovation Management 21 (2), 79-94, 20048622004

2-) Possible determinants of consumers’ adoption of electronic grocery shopping in the NetherlandsPC Verhoef, F LangerakJournal of Retailing and Consumer Services 8 (5), 275-285, 20015122001

3-) Effects of market orientation on the behaviors of salespersons and purchasers, channel relationships, and performance of manufacturersF LangerakInternational journal of research in marketing 18 (3), 221-234, 20013722001

4-) Understanding brand and dealer retention in the new car market: The moderating role of brand tierPC Verhoef, F Langerak, B DonkersJournal of retailing 83 (1), 97-113, 20073172007

5-) Non-probability sampling for WWW surveys: a comparison of methodsN Schillewaert, F Langerak, T DuhamelJOURNAL-MARKET RESEARCH SOCIETY 40, 307-322, 19983091998

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