Fred Selnes

Fred Selnes

BI Norwegian Business School - Oslo / Norway
Business & Management / Marketing
AD Scientific Index ID: 1804199
Handelshøyskolen BI
person_outline Fred Selnes's MOST POPULAR ARTICLES
1-) An examination of the effect of product performance on brand reputation, satisfaction and loyaltyF SelnesEuropean Journal of marketing 27 (9), 19-35, 199320241993
2-) Antecedents and consequences of trust and satisfaction in buyer‐seller relationshipsF SelnesEuropean journal of marketing 32 (3/4), 305-322, 199818181998
3-) Promoting relationship learningF Selnes, J SallisJournal of marketing 67 (3), 80-95, 200311282003
4-) Customer portfolio management: Toward a dynamic theory of exchange relationshipsMD Johnson, F SelnesJournal of marketing 68 (2), 1-17, 20048482004
5-) Market orientation in United States and Scandinavian companies. A cross-cultural studyF Selnes, BJ Jaworski, AK KohliScandinavian journal of management 12 (2), 139-157, 19964281996