Freddy M Mgiba

Freddy M Mgiba

University of the Witwatersrand - Johannesburg / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5837836
Universiteit van die Witwatersrand
person_outline Freddy M Mgiba's MOST POPULAR ARTICLES
1-) South African fuel industry, customer perceptions and satisfaction, and their impact on customer loyalty and repurchase intentionFM Mgiba, K MadelaJournal of Contemporary Management 17 (1), 16-40, 2020222020
2-) Artificial intelligence, marketing management, and ethics: their effect on customer loyalty intentions: a conceptual studyFM MgibaThe Retail and Marketing Review 16 (2), 18-35, 2020
3-) Persuasive influencers and the millennials: how their relationships affect brand, value, and relationship equities, and customers\' intention to purchaseFM Mgiba, N NyamandeJournal of Contemporary Management 17 (2), 492-522, 2020
4-) Merger, upskilling, and reskilling of the sales-marketing personnel in the fourth industrial revolution environment: a conceptual paperF MgibaGlobal Journal of Management and Business Research: E Marketing 19 (5), 12-23, 2019
5-) Online reputation, virtual experience and tourists\\\' revisit intentions. The case of Vilakazi street tourism corridor in SowetoFM Mgiba, N ChiliyaSouth African Journal of Economic and Management Sciences 23 (1), 1-11, 2020102020