Frederic Nimmermann

Frederic Nimmermann

Universität Siegen - Siegen / Germany
Business & Management / Marketing
AD Scientific Index ID: 5270485
University of Siegen
person_outline Frederic Nimmermann's MOST POPULAR ARTICLES
1-) Is it human? The role of anthropomorphism as a driver for the successful acceptance of digital voice assistantsK Wagner, F Nimmermann, H Schramm-Klein782019
2-) Differences and similarities in motivation for offline and online eSports event consumptionF Neus, F NeusEvent marketing in the context of higher education marketing and digital …, 2020322020
3-) The influence of technology infusion on customers’ information disclosure behaviour within the frontline service encounterT Röding, F Nimmermann, S Steinmann, H Schramm-KleinThe International Review of Retail, Distribution and Consumer Research 29 (5 …, 201972019
4-) Congruency, expectations and consumer behavior in digital environmentsF NimmermannSpringer Gabler, 202062020
5-) Online complaints in the eye of the beholder: Optimal handling of public consumer complaints on the internetP Marx, F Nimmermann62017