Freya De Keyzer

Freya De Keyzer

Erasmus University - Rotterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 4510035
Erasmus Universiteit
person_outline Freya De Keyzer's MOST POPULAR ARTICLES
1-) Is this for me? How consumers respond to personalized advertising on social network sites F De Keyzer, N Dens, P De Pelsmacker Journal of Interactive Advertising 15 (2), 124-134, 2015 2052015
2-) How and when personalized advertising leads to brand attitude, click, and WOM intentionF De Keyzer, N Dens, P De PelsmackerJournal of Advertising 51 (1), 39-56, 2022432022
3-) Don\'t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social mediaF De Keyzer, N Dens, P De PelsmackerOnline Information Review 41 (7), 905-920, 2017592017
4-) Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysisAI Lopes, N Dens, P De Pelsmacker, F De KeyzerOnline Information Review 45 (1), 1-20, 2021432021
5-) The impact of relational characteristics on consumer responses to word of mouth on social networking sitesF De Keyzer, N Dens, P De PelsmackerInternational Journal of Electronic Commerce 23 (2), 212-243, 2019372019