Fuat Firat

University of Texas Rio Grande Valley - Edinburg / United States

Business & Management / Marketing

AD Scientific Index ID: 1678805

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Fuat Firat's MOST POPULAR ARTICLES

1-) Liberatory postmodernism and the reenchantment of consumptionAF Firat, A VenkateshJournal of consumer research 22 (3), 239-267, 199527621995

2-) Marketing in a postmodern worldAF Firat, N Dholakia, A VenkateshEuropean journal of marketing, 199511471995

3-) Postmodernity: The age of marketingAF Firat, A VenkateshInternational Journal of research in Marketing 10 (3), 227-249, 19938861993

4-) Consuming people: From political economy to theaters of consumptionAF Firat, N Dholakia(No Title), 19989021998

5-) From segmentation to fragmentation: markets and marketing strategy in the postmodern eraA Fuat Firat, CJ ShultzEuropean journal of marketing 31 (3/4), 183-207, 19978691997

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