G Tomas M Hult

G Tomas M Hult

Michigan State University - East Lansing / United States
Business & Management / Marketing
AD Scientific Index ID: 1617124
person_outline G Tomas M Hult's MOST POPULAR ARTICLES
1-) A Primer on Partial Least Squares Structural Equations Modeling (PLS-SEM), 3eJF Hair Jr, GTM Hult, CM Ringle, M SarstedtSpringer Nature, 202151128*2021
2-) Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environmentsJJ Cronin Jr, MK Brady, GTM HultJournal of retailing 76 (2), 193-218, 2000106272000
3-) Innovation, market orientation, and organizational learning: an integration and empirical examinationRF Hurley, GTM HultJournal of Marketing 62 (3), 42-54, 199864271998
4-) International Business: Competing in the Global MarketplaceCWL Hill, GTM HultMcGraw-Hill Education, 20174372*2017
5-) Innovativeness: Its antecedents and impact on business performanceGTM Hult, RF Hurley, GA KnightIndustrial marketing management 33 (5), 429-438, 200440032004