Gaël Bonnin

Gaël Bonnin

NEOMA Business School (Rouen Business School) - Mont-Saint-Aignan / France
Business & Management / Marketing
AD Scientific Index ID: 916403
NEOMA Business School
person_outline Gaël Bonnin's MOST POPULAR ARTICLES
1-) The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intentionG BonninJournal of Retailing and Consumer Services 52, 101938, 20201532020
2-) Must smart objects look human? Study of the impact of anthropomorphism on the acceptance of companion robotsA Goudey, G BonninRecherche et Applications en Marketing (English Edition) 31 (2), 2-20, 20161482016
3-) Physical environment and service experience: An appropriation-based model.G BonninJournal of services research 6, 2006802006
4-) Magasin et expérience de magasinage: le rôle de l’appropriationG BonninDécisions Marketing 28 (4), 65-75, 2002812002
5-) La mobilité du consommateur en magasin: une étude exploratoire de l\'influence de l\'aménagement spatial sur les stratégies d\'appropriation des espaces de grande distributionG BonninRecherche et Applications en Marketing (French Edition) 18 (3), 7-29, 2003742003