Gaganpreet Singh

Gaganpreet Singh

O P Jindal Global University - Sonepat / India
Business & Management / Marketing
AD Scientific Index ID: 4750483
ओ. पी. जिंदल ग्लोबल विश्वविद्यालय
person_outline Gaganpreet Singh's MOST POPULAR ARTICLES
1-) The determinants of green packaging that influence buyers’ willingness to pay a price premium Australasian Marketing Journal 26 (3), 221-230, 2018
2-) The Rise of Smart Consumers: Role of Smart Servicescape and Smart Consumer Experience Co-creation Journal of Marketing Management, 2019
3-) Consumer - brand relationship: A brand hate perspective Journal of Business Research 144, 1293-1304, 2022
4-) Customer engagement with digitalized interactive platforms in retailing Journal of Business Research 164, 114001, 2023
5-) Revisiting three decades of price premium research in marketing: a literature review International Journal of Revenue Management 8 (3-4), 219-240, 2015