Gaia Rubera

Gaia Rubera

Università Commerciale Luigi Bocconi Milano - Milano / Italy
Business & Management / Marketing
AD Scientific Index ID: 1804647
Bocconi University
person_outline Gaia Rubera's MOST POPULAR ARTICLES
1-) Firm innovativeness and its performance outcomes: A meta-analytic review and theoretical integrationG Rubera, AH KircaJournal of Marketing 76 (3), 130-147, 20128942012
2-) When the recipe is more important than the ingredients: A qualitative comparative analysis (QCA) of service innovation configurationsA Ordanini, A Parasuraman, G RuberaJournal of service research 17 (2), 134-149, 20145682014
3-) Drivers of brand commitment: A cross-national investigationAB Eisingerich, G RuberaJournal of International Marketing 18 (2), 64-79, 20104612010
4-) Doing good and doing better despite negative information?: The role of corporate social responsibility in consumer resistance to negative informationAB Eisingerich, G Rubera, M Seifert, G BhardwajJournal of Service Research 14 (1), 60-75, 20113582011
5-) The many moods of inter‐organizational imitation: A critical reviewA Ordanini, G Rubera, R DeFillippiInternational Journal of Management Reviews 10 (4), 375-398, 20082772008