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Ganesh Iyer
University of California Berkeley - Berkeley / United States
Business & Management / Marketing
AD Scientific Index ID: 1733265
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Ganesh Iyer's MOST POPULAR ARTICLES
1-)
Job satisfaction, job performance, and effort: A reexamination using agency theoryM Christen, G Iyer, D SobermanJournal of marketing 70 (1), 137-150, 20067742006
2-)
The targeting of advertisingG Iyer, D Soberman, JM Villas-BoasMarketing Science 24 (3), 461-476, 20056512005
3-)
Coordinating channels under price and nonprice competitionG IyerMarketing science 17 (4), 338-355, 19985111998
4-)
A bargaining theory of distribution channelsG Iyer, JM Villas-BoasJournal of marketing research 40 (1), 80-100, 20035012003
5-)
Research note consumer addressability and customized pricingY Chen, G IyerMarketing Science 21 (2), 197-208, 20023532002
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