Garima Malik

Garima Malik

Amity University - Noida / India
Business & Management / Marketing
AD Scientific Index ID: 463151
एमिटी विश्वविद्यालय
person_outline Garima Malik's MOST POPULAR ARTICLES
1-) Impact of celebrity endorsements and brand mascots on consumer buying behaviorG Malik, A GupthaJournal of Global Marketing 27 (2), 128-143, 20141062014
2-) The attitude and purchasing of female consumers towards green marketing related to cosmetic industryA Singhal, G MalikJournal of Science and Technology Policy Management 12 (3), 514-531, 2018712018
3-) Explaining customer’s continuance intention to use mobile banking apps with an integrative perspective of ECT and Self-determination theoryRR Kumar, D Israel, G MalikPacific Asia Journal of the Association for Information Systems 10 (2), 5, 2018702018
4-) Understanding the psychology behind panic buying: a grounded theory approachA Kaur, G MalikGlobal Business Review, 0972150920973504, 2020772020
5-) Extended expectation-confirmation model to predict continued usage of ODR/ride hailing apps: role of perceived value and self-efficacyG Malik, AS RaoInformation Technology & Tourism 21 (4), 461-482, 2019692019