Garrett A Johnson

Garrett A Johnson

Boston University - Boston / United States
Business & Management / Business Administration
AD Scientific Index ID: 861146
person_outline Garrett A Johnson's MOST POPULAR ARTICLES
1-) Consumer privacy choice in online advertising: Who opts out and at what cost to industry?GA Johnson, SK Shriver, S DuMarketing Science 39 (1), 33-51, 20201832020
2-) Privacy and market concentration: intended and unintended consequences of the GDPRGA Johnson, SK Shriver, SG GoldbergManagement Science 69 (10), 5695-5721, 20232022023
3-) Regulating privacy online: An economic evaluation of the GDPRSG Goldberg, GA Johnson, SK ShriverAmerican Economic Journal: Economic Policy 16 (1), 325-358, 2024200*2024
4-) Ghost ads: Improving the economics of measuring online ad effectivenessGA Johnson, RA Lewis, EI NubbemeyerJournal of Marketing Research 54 (6), 867-884, 20171982017
5-) When less is more: Data and power in advertising experimentsGA Johnson, RA Lewis, DH ReileyMarketing Science 36 (1), 43-53, 2017892017