Gary F Gebhardt

Gary F Gebhardt

HEC Montréal École de Gestion - Montréal / Canada
Business & Management / Marketing
AD Scientific Index ID: 667910
École des hautes études commerciales de Montréal
person_outline Gary F Gebhardt's MOST POPULAR ARTICLES
1-) Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformationGF Gebhardt, GS Carpenter, JF Sherry JrJournal of marketing 70 (4), 37-55, 20066992006
2-) Market Intelligence Dissemination PracticesJ Gebhardt, G. F., Farrelly, F. J., & ConduitJournal of Marketing 83 (3), 72–90, 2019462019
3-) Cognitive segmentation: Modeling the structure and content of customers\\\\\\\' thoughtsFA Carrillat, RJ Riggle, WB Locander, GF Gebhardt, JM LeePsychology & Marketing 26 (6), 479-506, 2009222009
4-) Social justice in marketing: Fairness, satisfaction and customer lifetime valueGF GebhardtMarketing Science Institute, Special Report, January, 2008112008
5-) A Market-Based Procedure for Assessing and Improving Content ValidityGF Gebhardt, FA Carrillat, RJ Riggle, WB LocanderCustomer Needs and Solutions, 1-23, 201972019