Gary Gregory

Gary Gregory

University of New South Wales - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 122256
person_outline Gary Gregory's MOST POPULAR ARTICLES
1-) Repeated behavior and environmental psychology: the role of personal involvement and habit formation in explaining water consumptionGD Gregory, MD LeoJournal of Applied Social Psychology 33 (6), 1261-1296, 20034282003
2-) Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export venturesGD Gregory, LV Ngo, M KaravdicIndustrial Marketing Management 78, 146-157, 20192242019
3-) Global vs local brands: how home country bias and price differences impact brand evaluationsW Winit, G Gregory, M Cleveland, P VerleghInternational Marketing Review, 20142292014
4-) Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudesE Briggs, M Peterson, G GregoryJournal of Macromarketing 30 (1), 61-76, 20102412010
5-) Cultural values in international advertising: An examination of familial norms and roles in MexicoGD Gregory, JM MunchPsychology & Marketing 14 (2), 99-119, 19972231997