Gary L Frankwick

Gary L Frankwick

University of Texas El Paso - El Paso / United States
Business & Management / Marketing
AD Scientific Index ID: 1677859
University of Texas at El Paso
person_outline Gary L Frankwick's MOST POPULAR ARTICLES
1-) Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspectiveZ Xu, GL Frankwick, E RamirezJournal of business research 69 (5), 1562-1566, 20164152016
2-) Evolving patterns of organizational beliefs in the formation of strategyGL Frankwick, JC Ward, MD Hutt, PH ReingenJournal of Marketing 58 (2), 96-110, 19942651994
3-) Buyers\' perspectives of buyer–seller relationship developmentC Claycomb, GL FrankwickIndustrial Marketing Management 39 (2), 252-263, 20102502010
4-) Hurdle the cross-functional barriers to strategic changeMD Hutt, BA Walker, GL FrankwickMIT Sloan Management Review, 19952041995
5-) Effects of positive customer-to-customer service interactionJJ Yoo, TJ Arnold, GL FrankwickJournal of Business Research 65 (9), 1313-1320, 20121632012