Gary Lilien

Gary Lilien

Pennsylvania State University - University Park / United States
Business & Management / Marketing
AD Scientific Index ID: 898735
person_outline Gary Lilien's MOST POPULAR ARTICLES
1-) Medical Innovation Revisited: Social Contagion versus Marketing Effort American journal of sociology 106 (5), 1409-1435, 2001
2-) Marketing engineering: computer-assisted marketing analysis and planning DecisionPro, 2004
3-) The B2B knowledge gap International journal of research in marketing 33 (3), 543-556, 2016
4-) Performance assessment of the lead user idea-generation process for new product developmentGL Lilien, PD Morrison, K Searls, M Sonnack, E HippelManagement science 48 (8), 1042-1059, 200215632002
5-) Technological opportunism and radical technology adoption: An application to e-businessR Srinivasan, GL Lilien, A RangaswamyJournal of marketing 66 (3), 47-60, 200210152002