Gary Russell

Gary Russell

University of Iowa - Iowa City / United States
Business & Management / Marketing
AD Scientific Index ID: 1397091
person_outline Gary Russell's MOST POPULAR ARTICLES
1-) A probabilistic choice model for market segmentation and elasticity structureWA Kamakura, GJ RussellJournal of marketing research 26 (4), 379-390, 198918351989
2-) Measuring brand value with scanner dataWA Kamakura, GJ RussellInternational journal of Research in Marketing 10 (1), 9-22, 19931301*1993
3-) Nutrition information in the supermarketJE Russo, R Staelin, CA Nolan, GJ Russell, BL MetcalfJournal of Consumer Research 13 (1), 48-70, 19864191986
4-) Analysis of cross category dependence in market basket selectionGJ Russell, A PetersenJournal of Retailing 76 (3), 367-392, 20004332000
5-) Customer targeting: A neural network approach guided by genetic algorithmsYS Kim, WN Street, GJ Russell, F MenczerManagement Science 51 (2), 264-276, 20052362005