Gary S Robertshaw

Gary S Robertshaw

Open University UK - Milton Keynes / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5956539
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person_outline Gary S Robertshaw's MOST POPULAR ARTICLES
1-) Epistemological limitations in quantitative marketing research: implications for empirical generalisations Journal of Empirical Generalisations in Marketing Science 11 (2), 2007
2-) Online price comparisons sites: How technology has destabilised and transformed the UK insurance market Journal of Revenue and Pricing Management 11, 137-145, 2012
3-) The implications of incomplete and spurious personal information disclosures for direct marketing practice Journal of Database Marketing & Customer Strategy Management 13, 186-197, 2006
4-) An examination of the profitability of customers acquired through price comparison sites: Implications for the UK insurance industry Journal of Direct, Data and Digital Marketing Practice 12, 216-229, 2011
5-) An empirical measure of the availability, completeness and reliability of voluntarily disclosed personal information for direct marketing purposes Journal of Financial Services Marketing 11 (1), 85-94, 2006