Gavin Northey

Gavin Northey

Griffith University - Brisbane / Australia
Business & Management / Marketing
AD Scientific Index ID: 52531
person_outline Gavin Northey's MOST POPULAR ARTICLES
1-) Consumer Behaviour: Asia-Pacific EditionW Hoyer, D MacInnis, R Pieters, E Chan, G Northey304*2017
2-) Increasing student engagement using asynchronous learningG Northey, T Bucic, M Chylinski, R GovindJournal of Marketing Education 37 (3), 171-180, 20152892015
3-) Anthropomorphism and augmented reality in the retail environmentP van Esch, D Arli, MH Gheshlaghi, V Andonopoulos, T von der Heidt, ...Journal of Retailing and Consumer Services 49, 35-42, 20191562019
4-) Prosumers in times of crisis: definition, archetypes and implicationsB Lang, R Dolan, J Kemper, G NortheyJournal of Service Management, 20201502020
5-) The Role of M-Commerce Readiness in Emerging and Developed MarketsA Ashraf, NT Thongpapanl, B Menguc, G NortheyJournal of International Marketing 25 (2), 25-51, 20171302017