Gaye Bebek

Gaye Bebek

Henley Business School University of Reading - Henley-on-Thames / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5330932
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person_outline Gaye Bebek's MOST POPULAR ARTICLES
1-) The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyaltyS Ozdemir, SJ Zhang, S Gupta, G BebekJournal of Business Research 117, 791-805, 20201172020
2-) Brokering intercultural relations in the rainbow nation: Introducing intercultural marketingL Vorster, E Kipnis, G Bebek, C DemangeotJournal of Macromarketing 40 (1), 51-72, 2020172020
3-) Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplacesE Kipnis, G Bebek, A BrőckerhoffJournal of Business Research 123, 401-414, 2021102021
4-) Activists of themselves: Liminality of Instagram and its role in the ethnic identity construction processes of third generation British Sikhs to their imagined identitiesA Takhar, G Bebek, A JamalInternational Journal of Information Management 70, 102467, 2023102023
5-) Turkish Consumers\' response to westernised ethical consumption culture: An acculturation theory approachG BebekThe Association for Consumer Research, 201742017