GD Samarasinghe,

GD Samarasinghe,

University of Moratuwa - Moratuwa / Sri Lanka
Business & Management / Marketing
AD Scientific Index ID: 5732305
මොරටුව විශ්ව විද්‍යාලය
person_outline GD Samarasinghe,'s MOST POPULAR ARTICLES
1-) Influence of corporate social responsibility and brand attitude on purchase intention Spanish Journal of Marketing-ESIC 27 (3), 389-406, 2023
2-) Green decisions: consumers' environmental beliefs and green purchasing behaviour in Sri Lankan context International Journal of Innovation and Sustainable Development 7 (2), 172-184, 2013
3-) Impact of embedded AI mobile smart speech recognition on consumer attitudes towards AI and purchase intention across Generations X and Y European Journal of Management Studies 29 (1), 3-29, 2024
4-) Impulse purchase intention in an AI-mediated retail environment: Extending the TAM with attitudes towards technology and innovativeness Global Business Review, 09721509231197721, 2023
5-) Intention to adopt intelligent clothing in the fashion retail industry: Extending the Hisam Model With Technology Readiness International Journal of Human–Computer Interaction 40 (20), 6374-6388, 2024