Geetha Nadarajan

Geetha Nadarajan

Sunway University - Selangor / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 5270877
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person_outline Geetha Nadarajan's MOST POPULAR ARTICLES
1-) The study on negative eWOM and its relationship to consumer’s intention to switch Mobile Service ProviderG Nadarajan, J Bojei, H KhalidProcedia Computer Science 124, 388-396, 2017532017
2-) One needs to be reminded and motivated: mediating role of digital nudging for food waste reductionD Ong, S Chiu, E Andrews, G NadarajanJournal of Social Marketing 13 (3), 449-471, 202362023
3-) Influence of Negative eWOM on Switching IntentionJ Bojei, H Khalid, G NadarajanBusiness Management and Strategy 9 (2), 67-85, 201862018