Geetika Varshneya

Geetika Varshneya

Indian Institute of Management Rohtak - Rohtak / India
Business & Management / Strategic Management
AD Scientific Index ID: 353762
भारतीय प्रबन्धन संस्थान, रोहतक
person_outline Geetika Varshneya's MOST POPULAR ARTICLES
1-) Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicalityG Das, J Agarwal, NK Malhotra, G VarshneyaJournal of Business Research 95, 479-490, 20191772019
2-) Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing EconomyG Varshneya, SK Pandey, G DasGlobal Business Review 18 (2), 478-492, 20171632017
3-) Consumer emotions: Determinants and outcomes in a shopping mallG Das, G VarshneyaJournal of Retailing and Consumer Services 38, 177-185, 20171552017
4-) Experiential value: Multi-item scale development and validationG Varshneya, G DasJournal of Retailing and Consumer Services 34, 48-57, 20171912017
5-) Experiential value: a review and future research directionsG Varshneya, G Das, A KhareMarketing Intelligence & Planning, 20171242017