Gema Vinuales

Gema Vinuales

San José State University - San José / United States
Business & Management / Marketing
AD Scientific Index ID: 5162678
person_outline Gema Vinuales's MOST POPULAR ARTICLES
1-) Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment Psychology & Marketing 34 (9), 884-893, 2017
2-) The power of politics in branding Journal of marketing theory and practice 25 (2), 125-140, 2017
3-) Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content Psychology & Marketing 38 (2), 313-327, 2021
4-) Description and evaluation of an innovative segmentation, targeting, and positioning activity using student perceived learning and actual student learning Marketing Education Review 29 (1), 24-36, 2019
5-) An Experiential Social Media Project: Comparing Client-Sponsored and Non–Client-Sponsored Alternatives Marketing Education Review 27 (3), 161-171, 2017