Gema Vinuales

Gema Vinuales

San José State University - San José / United States
Business & Management / Marketing
AD Scientific Index ID: 5162678
person_outline Gema Vinuales's MOST POPULAR ARTICLES
1-) Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environmentVL Thomas, G VinualesPsychology & Marketing 34 (9), 884-893, 2017582017
2-) The power of politics in brandingG Matos, G Vinuales, DA SheininJournal of marketing theory and practice 25 (2), 125-140, 2017392017
3-) Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward contentG Vinuales, VL ThomasPsychology & Marketing 38 (2), 313-327, 2021212021
4-) Description and evaluation of an innovative segmentation, targeting, and positioning activity using student perceived learning and actual student learningG Vinuales, SR Magnotta, E Steffes, G KulkarniMarketing Education Review 29 (1), 24-36, 2019142019
5-) An Experiential Social Media Project: Comparing Client-Sponsored and Non–Client-Sponsored AlternativesG Vinuales, J HarrisMarketing Education Review 27 (3), 161-171, 2017112017