Geok Theng Lau

Geok Theng Lau

National University of Singapore - Queenstown / Singapore
Business & Management / Business Administration
AD Scientific Index ID: 335507
Universiti Nasional Singapura
person_outline Geok Theng Lau's MOST POPULAR ARTICLES
1-) Consumers\' trust in a brand and the link to brand loyaltyGT Lau, SH LeeJournal of market-focused management 4, 341-370, 199927351999
2-) Individual and situational factors influencing negative word‐of‐mouth behaviourGT Lau, S NgCanadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 20015132001
3-) Purchase-related factors and buying center structure: An empirical assessmentGT Lau, M Goh, SL PhuaIndustrial marketing management 28 (6), 573-587, 19991221999
4-) Strategic role and contribution of purchasing in Singapore: a survey of CEOsM Goh, GT Lau, L NeoJournal of Supply Chain Management 35 (3), 12-23, 1999641999
5-) Marketing in AsiaRA Kerin, GT Lau, SW Hartley, W RudeliusMcGraw-Hill, 2013622013