George Avlonitis

George Avlonitis

Athens University of Economics and Business - Athens / Greece
Business & Management / Marketing
AD Scientific Index ID: 1841919
Οικονομικό Πανεπιστήμιο Αθηνών
person_outline George Avlonitis's MOST POPULAR ARTICLES
1-) Entrepreneurial orientation of SMEs, product innovativeness, and performanceGJ Avlonitis, HE SalavouJournal of Business Research 60 (5), 566-575, 20079802007
2-) An empirically‐based typology of product innovativeness for new financial services: Success and failure scenariosGJ Avlonitis, PG Papastathopoulou, SP GounarisJournal of Product Innovation Management: an international publication of …, 20018842001
3-) Green marketing orientation: Conceptualization, scale development and validationKK Papadas, GJ Avlonitis, M CarriganJournal of Business Research 80, 236-246, 20175392017
4-) Marketing orientation and company performance: industrial vs. consumer goods companiesGJ Avlonitis, SP GounarisIndustrial marketing management 26 (5), 385-402, 19975441997
5-) Marketing orientation and its determinants: an empirical analysisGJ Avlonitis, SP GounarisEuropean journal of marketing 33 (11/12), 1003-1037, 19995211999