George Baltas

George Baltas

Athens University of Economics and Business - Athens / Greece
Economics & Econometrics / Economics
AD Scientific Index ID: 1841923
Οικονομικό Πανεπιστήμιο Αθηνών
person_outline George Baltas's MOST POPULAR ARTICLES
1-) Determinants of store brand choice: a behavioral analysisG BaltasJournal of product & brand management, 19976181997
2-) Organisational innovation in SMEs: The importance of strategic orientation and competitive structureH Salavou, G Baltas, S and LioukasEuropean Journal of Marketing 38 (8/10), 1091-1112, 20044862004
3-) Consumer characteristics and demand for store brandsG Baltas, PC ArgouslidisInternational journal of retail & distribution management, 20073692007
4-) Car sharing adoption intention in urban areas: What are the key sociodemographic drivers?M Prieto, G Baltas, V StanTransportation Research Part A: Policy and Practice 101, 218-227, 20173272017
5-) Determinants of internet advertising effectiveness: an empirical studyG BaltasInternational Journal of Market Research 45 (4), 1-9, 20032932003