George Christodoulides

George Christodoulides

American University of Sharjah - Sharjah / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 2040279
الجامعة الأمريكية في الشارقة
person_outline George Christodoulides's MOST POPULAR ARTICLES
1-) Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brandsN Michaelidou, NT Siamagka, G ChristodoulidesIndustrial marketing management 40 (7), 1153-1159, 201115862011
2-) Consumer-based brand equity conceptualization and measurement: A literature reviewG Christodoulides, L De ChernatonyInternational Journal of Market Research 52 (1), 43-66, 201010372010
3-) Measuring consumers\' engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brandsB Schivinski, G Christodoulides, D DabrowskiJournal of advertising research 56 (1), 64-80, 20167432016
4-) Branding in the post-internet eraG ChristodoulidesMarketing theory 9 (1), 141-144, 20096552009
5-) Memo to marketers: quantitative evidence for change: how user-generated content really affects brands?G Christodoulides, C Jevons, J BonhommeJournal of Advertising Research 52 (1), 20125812012