George Franklin Watson Iv

George Franklin Watson Iv

Portland State University - Portland / United States
Business & Management / Marketing
AD Scientific Index ID: 1454499
person_outline George Franklin Watson Iv's MOST POPULAR ARTICLES
1-) Building, measuring, and profiting from customer loyaltyGF Watson, JT Beck, CM Henderson, RW PalmatierJournal of the academy of marketing science 43 (6), 790-825, 20154232015
2-) Corporate sociopolitical activism and firm valueY Bhagwat, NL Warren, JT Beck, GF Watson IVJournal of marketing 84 (5), 1-21, 20204192020
3-) Dynamic relationship marketingJZ Zhang, GF Watson Iv, RW Palmatier, RP DantJournal of marketing 80 (5), 53-75, 20164022016
4-) The evolution of marketing channels: Trends and research directionsGF Watson IV, S Worm, RW Palmatier, S GanesanJournal of Retailing 91 (4), 546-568, 20152492015
5-) Endogeneity and marketing strategy research: An overviewOJ Rutz, GF WatsonJournal of the Academy of Marketing Science 47, 479-498, 20192212019