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George John
University of Minnesota Twin Cities - Minneapolis / United States
Business & Management / Marketing
AD Scientific Index ID: 4679071
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George John's MOST POPULAR ARTICLES
1-)
Do norms matter in marketing relationships? JB Heide, G John Journal of marketing 56 (2), 32-44, 1992 36011992
2-)
Alliances in industrial purchasing: The determinants of joint action in buyer-supplier relationships JB Heide, G John Journal of marketing Research 27 (1), 24-36, 1990 33871990
3-)
Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships TG Noordewier, G John, JR Nevin Journal of marketing 54 (4), 80-93, 1990 25971990
4-)
The role of dependence balancing in safeguarding transaction-specific assets in conventional channelsJB Heide, G JohnJournal of marketing 52 (1), 20-35, 198824511988
5-)
An empirical investigation of some antecedents of opportunism in a marketing channelG JohnJournal of marketing Research 21 (3), 278-289, 198416261984
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