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George R Milne
University of Massachusetts Amherst - Amherst / United States
Business & Management / Marketing
AD Scientific Index ID: 1301285
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George R Milne's MOST POPULAR ARTICLES
1-)
Creating and fostering fan identification in professional sportsWA Sutton, MA McDonald, GR Milne, J CimpermanSport marketing quarterly 6, 15-22, 199710361997
2-)
Exciting red and competent blue: the importance of color in marketingLI Labrecque, GR MilneJournal of the Academy of Marketing Science 40 (5), 711-727, 20127962012
3-)
Online personal branding: Processes, challenges, and implicationsLI Labrecque, E Markos, GR MilneJournal of interactive marketing 25 (1), 37-50, 20117412011
4-)
Strategies for reducing online privacy risks: Why consumers read (or don’t read) online privacy noticesGR Milne, MJ CulnanJournal of interactive marketing 18 (3), 15-29, 20048512004
5-)
Sport marketing: Managing the exchange processGR Milne, MA McDonaldJones & Bartlett Learning, 19997531999
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