George Spais

Hellenic Open University - Patras / Greece

Business & Management / Marketing

AD Scientific Index ID: 1842134

Ελληνικό Ανοικτό Πανεπιστήμιο

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George Spais's MOST POPULAR ARTICLES

1-) Search Engine Optimization (SEO) as a dynamic online promotion technique: the implications of activity theory for promotion managersGS SpaisInnovative Marketing 6 (1), 7-24, 2010492010

2-) Measuring stock market reaction to sponsorship announcements: The case of Fiat and JuventusGS Spais, GN FilisJournal of Targeting, Measurement and Analysis for Marketing 16 (3), 169-180, 2008492008

3-) A Bibliometric History of the Journal of Promotion Management (1992–2019)S Kumar, GS Spais, D Kumar, R SurekaJournal of Promotion Management 26 (1), 97-120, 2020372020

4-) Conceptual foundations of sponsorship researchMA Johnston, GS SpaisJournal of Promotion Management 21 (3), 296-312, 2015462015

5-) An ordinal regression analysis for the explanation of consumer overall satisfaction in the food-marketing context: The managerial implications to consumer strategy management …GS Spais, KZ VasileiouJournal of Database Marketing & Customer Strategy Management 14, 51-73, 2006432006

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